Marketing

Marketing Management Project Report Submitted By: Paulami Bandyopadhyay (Roll No.5) office number INTRODUCTION The Fast Moving Consumer Goods (FMCG) Sector is by and large categorize as shown: The personalised care and cosmetics commercialize in India has been estimated to be worth around Rs 4,500 crore and occupies about 30% of the FMCG foodstuff. Of the 4,500 crore market for personal care items, about Rs 800 crore is the market for fairness products. This market has actu exclusivelyy few players as of now. Hence, this market has a lot of potential which can be tapped. The Marketing Mix of the product highly- veritable are demonstrated as follows. PRODUCT The product authentic is wide range of fairness soaps retentivity in care the variations in Indian shin.

The Product Line is as shown: “ slender evenhandedly” For Men “ sensitive fair Moisturiser” “ arrant(a) sorcerous Exfoliater” “Pure plum Oil-controller” “Pure light Acne-controller” Common features of all the “Pure Fair” Bathing Bars Constitutes ¼ th paleness cream No fillers Bleach-free 100% Natural ingredients Attributes of “Pure Fair” “Pure Fair” For Men This product has been developed memory in mind the tough, impenetrable skin which is usually associated with men. “Pure Fair Moisturiser” This product go in the “P ure Fair” for Women category as it is ! fundamentally a fairness dishwashing patty targeted for women with Dry Skin. Milk proteins have been added to this bathe stop to give it a luxurious and silky feel. This product falls in the “Pure Fair” for Women category as it is basically a fairness bathing bar targeted for women with Oily Skin. This bathing bar will not only reduce the anoint content of the skin but at the same duration the ¼ th fairness cream will lighten the skin tone....If you want to get a full essay, order it on our website: BestEssayCheap.com

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