You are the SBD (Strategic Business Department) director for a company :: Business and Management Studies

You are the SBD (Strategic Business Department) director for a company operating in the entertainment industry  · Introduction We are currently deciding to set up a subsidiary company which shall enter the fast food industry. This report will give a step by step detailed look upon what is to be done, to accomplish such a mission.  · Establishing Objectives Our main objectives are to be inline with those of the parent company, these are: o Obtaining a market share of 15% during the first 3 years of operation o Cost cutting exercise shall increase o To be customer oriented o To reach a 5% return on investment o To avoid a price war with the existing operator o To provide a high quality service, and o To be a market leader.  · Planning the strategies When planning the setting of the strategies, this process would be divided into two parts. First we shall conduct the research and secondly formulate the strategies form the research obtained. To obtain good strategies for the organisation it is very important to set up a good research team, as the strategies shall base themselves upon the research. A SWOT analysis is an important factor to research, these are the strengths and weaknesses, as well as the opportunities and threats. o It has a parent company, it has recruited the top management o Greenpeace societies might be at a disadvantage o It is shaped towards the fast food industry, having new technology, thus being at advancement over competitors. o Would have to face setup costs, cause of the present competitors. The PESTLE should also be conducted, these consist of: Political aspects, Economic aspects, Socio-cultural aspects, Technological aspects, Employment aspects, and Legal aspects. o Political – Malta currently joined the European Union thus we shall abide by the common laws. o Economic – the Maltese population consume quite a high percentage of fast food, thus we have a good landing in the market. o Socio-cultural – nowadays a lot of families have both parents working thus, lunch or dinner is a quick meal or a meal grabbed from a take away. o Technological – up to date computerized systems will be installed thus creating an upscale form competitors. o Employment – our fast food organisation shall have top management employed within. o Legal – legal issues shall be reviewed regarding recycling and littering. The strategies of the organisation shall be to extract healthy eating and inform our customers, to target young children with their parents, we shall be investing in latest technology and most importantly we shall be setting a lot of promotion.