Nike's Weaknesses

Nike is one of the servicemans about powerful brands besides it faces in like manner some(prenominal) problems such as a global engorge of shoes, prone gross sales in key food markets, and declining profits. -The strategy of signing the near general athletes that worked truly well and wholeowed Nike to control 47% of US athletic-shoe market and almost 40% worldwide, is not that effective any more. Phil horse found out that if the best athletes in the world wore his shoes, all people would want to as well¦ it was divinatory to be cool. However the brand become similarly leafy ve induceable to be cool. Nike is everywhere and its logo is over-swooshing America. It turns take its the most important target market and biggest consumer group, the 12- to 24-year-olds. -The highest prices in the industry. Nike is perceived by their core customers (teenagers) not only too common but also to expensive. The live collection of footwear is priced more or less $200 w hich is much above industrys average. The last a couple of(prenominal) historic period Nikes market share was quite still while briny competitors Adidas and Reebok, have gained part of the market with their female chest down prices shoes. Nike, instead responding with lower price products raised its prices forrard of inflation. Now the company was labored to cut their prices on last years models. The only exception is mien Jordan line which sells very well. -Recession in Asia.

Nike was not prepared for stinting collapse in Asia. Because of the break Nike has huge inventory glut and overproduction . It hit Nike very hard because Phi l Knight has long believed his companys sel! ls are recession-resistant. Management police squad up expected revenues in Asia to contract very refrain this year but retailers canceled orders . -responsiveness of the Management team Crisis in Asia showed that Nike also makes mistakes in its prediction and... If you want to get a fully essay, order it on our website: BestEssayCheap.com

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