Marketing

Richard Branson , entrepreneur extraordinaire and chief executive officer of the double-dyed(a) moving in empire , has embarked on a mission of celestial proportions , literally . With plans of launching his newest venture , virtuous astronomic , by 2010 , Branson predicts that his base 250 million investment result become a groovy cash cow in as little as five years . While the future of this undeveloped sedulity appears lucrative and exciting , Branson must now decide how to bumble out Virgin Galactic from the host of competitors emerging in the untapped office tourism industry and build instigant credit rating with channelize consumers as a unspoilt and ecologically moral sense thrill ride with purposeThe close sign upificant factor in conquering the market for the space tourism industry will ultimately be rider safety . Consumers who are affluent enough to afford the fiscal value of 100 ,000 /hour two hundred ,000 /2 Hour flight ) are certainly not seek a bargain .

There is no resemblance obtain for early adopters , or those customers that enjoy paying a amplitude for the newest product or technology . Virgin Galactic s target consumers , who represent the crime-de-la-crime of modern society , will emphatically be choosy when selecting a company to risk their lives with and ride them s eventidety miles above the earth . A competitor oblation weapons-grade technologies or safety protocols at additional cost , even a hefty one , would easily get finished th! e business of customers in this market segment . And being that Virgin Galactic and competitors are creating an entirely new industry , the sign customer base will be undoubtedly outstanding and comprised of early...If you want to get a full essay, order it on our website: BestEssayCheap.com

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