Thesis-Governed Paper-Anntaylor Store Corporation

AnnTaylor Stores mass Thesis-Governed Paper By: Eliza Arnold Thesis AnnTaylor Stores Corporation, a retailer of professional and classic robes and accessory results for career-oriented women, has had a reasonably ripe(prenominal) aim of winner from 2005 to 2007 cod to strong blot equity, game inventory derangement and victoryful unfermented stores, and then was fol outseted by a low direct of success from 2008-2009 due to lack of product miscellanea and appeal for the target market, intense competition, reduced gross sales in the midst of the recessionary economy, as well as disadvantage of management direction due to continual turnover of executives. Measures of Success The level of success AnnTaylor Stores Corporation has had over the oddment five age can be measured by monetary measures, much(prenominal) as revenues, sales, operating salary, operating loss, and net profit. Also, the level of success will be measured by the exit of jobs eliminated and added, employees fire and hired, and the number of store openings and closings. Evidence of Success AnnTaylor Stores Corporation recorded a strong operating performance during 2007. Its revenues grew by 13% in 2007, against an patience amount of 11.8%, to $2,342.9 one grounds thousand. The unbendables revenues grew at a compound one-year growth tempo of 14.

1% during 2003-2007 as against an industry average of 10.8%. The smart sets operating profit increase good by 70.8% to $223.8 million in 2007. The operating profit of the company registered a compound annual growth rate of 14% during 2003-2007. The compa nys net profit overly grew considerably by ! 74.6% to $143 million in fiscal 2007 from $81.9 million in fiscal 2006. Robust financial performance modify the financial position of the company and enabled it to expand. The reason for this success is due to the firm being able to produce strong brand equity, last inventory turnover and creating and opening successful new stores (SWOT Analysis, 2007). As of August 2009, sales for AnnTaylor Stores...If you want to get a full essay, order it on our website: BestEssayCheap.com

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